Summary

  • Membership is FREE.
  • 90-Day Guides does not and will not: sell; rent; or give your email address or other personally identifying information to anyone.
  • You will receive periodic emails from 90-Day Guides to assist you in achieving your goals.  These emails may contain advertising messages that allow 90-Day Guides to provide their websites to you for free.
  • Registration and Opt-in permission is required to access your personalized Guide(s).
  • You can Opt-out at any time and 90-Day Guides will stop sending you emails.  Also upon Opt-out, you will no longer be able to access your personalized Guide(s).
  • If you are younger than 13 years old, you must have a guardian register on your behalf.

Privacy Policy

This privacy policy ("Policy") describes the data collection, use, and disclosure practices of 90-Day Guides, Inc. (“90-Day Guides”) in connection with www.90DayGuides.com and other sites controlled by 90-Day Guides (the “Web Sites”).

This Policy does not apply to third-party online resources to which the Web Sites may link, because 90-Day Guides does not control the content or privacy practices of these third-party sites.

Please also be sure to read our complete Terms of Use (this Privacy Policy is a part of it) at www.90DayGuides.com/terms-of-use

1) What Information Do We Collect?

We collect two types of information on the Web Sites. The first, "Personal Information," is information that allows someone to identify or contact you, such as your name and e-mail address, as well as any information about you that is associated with or linked to any of the foregoing information. The second type, "Anonymous Data," is data not associated with or linked to your Personal Information. Anonymous Data cannot be used to identify you. We collect Personal Information and Anonymous Data based on your participation on Web Sites.

2) Participation on 90-Day Guides

You can take advantage of the services offered on the Web Sites as a Member.

When you participate in most interactive services on our Sites, you are required to register by providing your user name, e-mail address, month & year of birth, gender, zip code, and password ("Registration Information"). Your Registration Information is recognized by all 90-Day Guides Web Sites.

As a Member of 90-Day Guides, we will periodically send e-mails to assist you in achieving your goals.  These emails may contain advertising messages that allow 90-Day Guides to provide their websites to you for free.  We will NOT give your Personal Information to those advertisers. If you don't want us to send you free e-mails to help you achieve your goals, you should not become a Member.  You may still access articles on the Sites without becoming a Member, however, you will not be able to participate in any interactive services or personalized action plans without becoming a Member.

By becoming a Member, you agree to let us show you advertising on the Site targeted to your personal goals or interests. As with most Web sites, we accept advertising and sponsorships as a way of keeping the articles, tools, guides, and emails free to 90-Day Guides users. If you don't want to see such ads, you should not become a 90-Day Guides Member or visit the Web Sites.

3) How We Collect Information from You

90-Day Guides will collect information from you when you interact with us in the following ways:

a) Cookies
As with most sites on the Internet, when you visit our Web Sites, 90-Day Guides may place a "cookie" on your computer that enables us to give you a better experience on the Web Sites.

  • Internet cookies are small text files that save data about you as an individual visitor and help 90-Day Guides deliver personalized content and other services in a manner convenient to you. When you first register or sign in, 90-Day Guides places your member ID and e-mail address into a cookie file.
  • If you select "Remember Me" when registering or signing in, 90-Day Guides also places your e-mail address and password into another, separate cookie file.
  • Many Web browsers are automatically set to accept cookies. You may change your browser settings to either reject cookies or notify you when a cookie is about to be placed on your computer. Please note, however, that rejecting cookies while visiting 90-Day Guides may result in certain parts of the Web Sites not operating correctly or as efficiently as they would with cookies. For example, if you are a 90-Day Guides Member without a cookie, you may need to enter your username and password each time you visit the Web Sites in order to see your personalized guide(s). If you allow cookies, it streamlines your user experience on the Web Sites and keeps track of your preferences.

b) IP Address
An "IP Address" is actually a number that is automatically assigned to your computer when you use the Internet. In some cases, your IP address stays the same from session to session; but if you use a consumer Internet access provider (such as Time Warner or Comcast), your IP address probably varies from session to session. We track IP addresses solely in conjunction with session cookies to analyze usage on our Web Sites.

c) Action Tags
We use single pixel GIFs (also known as action tags or web beacons) on the Web Sites and also in HTML-based e-mails to let us know which e-mails sent by us have been opened by recipients (including anyone to which the e-mails have been forwarded). Therefore, if you cannot see images when viewing a 90-Day Guides e-mail, we do not know if you open that particular e-mail. Similarly, if you receive your e-mail from us in text format (i.e., no pictures or graphics), we do not know if you open that particular e-mail. This information helps us assess the effectiveness of certain communications and marketing campaigns.

d) Other Systems
Information is also collected from you when:

  • You fill out forms on our Web Sites, including registration forms, interactive guides, surveys, polls, and assessments.
  • You interact with message boards and post comments on the Web Sites.
  • You click on advertisements on the Web Sites or in one of the free e-mails you receive from 90-Day Guides.
  • You invite someone else to join 90-Day Guides through our Web Site's sharing tools -- in that case, we will collect your name and e-mail address, as well as the other person's e-mail address, in order to send this e-mail; if you decide to invite someone else to become a 90-Day Guides Member and they subsequently register with us, we will collect and save the other person's e-mail address, as we would for anyone who registers on the Web Sites.
  • Also, in most instances we include certain tracking links that allow us to monitor whether you accessed specific content or advertisements. If you click on one of these links, we will record that click and certain activities on the Web Site’s pages associated with that tracking link. We may use this information for various purposes, such as to conduct internal research on our users' demographics, interests, and clicking behavior and to customize the content and advertisements you see.

4) How We Use the Information We Collect

When you register with 90-Day Guides, we use your Personal Information to create a customized Web experience for you and to improve our services. We may use Personal Information to:

  •  Process your answers to quizzes in ways that provide you with tailored information.
  • Present you with advertising on the Web Sites, based on your Personal Information.
  • Improve the content and layout of 90-Day Guides.
  • Statistically analyze user behavior.
  • Receive feedback on editorial content.
  • Develop products, marketing, and promotions internally at 90-Day Guides, Inc.
  • Contact you regarding your account status or changes to our Terms and Conditions, including our Privacy Policy.

In addition, when you become a Member, we will use your Personal Information to provide other services, including:

  • Providing you with personalized guides and information via e-mail and the Web Sites.
  • Sending you targeted advertising via e-mail and the Web Sites.
  • Contacting you for feedback and surveys via e-mail and the Web Sites.
  • Sending you general and administrative information about your Membership via e-mail and the Web Sites.

Like most Web sites, we accept advertising and sponsorships. That's how we are able to provide our Guides and Web Sites to you at no charge. 90-Day Guides uses your Personal Information in the course of operating our business in several ways, which include:

  • Providing your Registration Information to our third-party service providers -- who must agree NOT to use or disclose that information for any other purpose and whose role is solely to provide operational support for 90-Day Guides. These third-party service providers include companies that we use, for example, to send out our e-mail newsletters and provide security for the data that you share with us. 90-Day Guides strives to ensure that any third-party service provider to which 90-Day Guides discloses Personal Information is contractually obligated to use the Personal Information solely for the purposes for which it was disclosed, even though these third-party service providers are independent companies over which 90-Day Guides exercises no control. 90-Day Guides is not responsible for, and will not be liable for, their conduct, actions, omissions, or information handling or dissemination practices.
  • Adding your e-mail address to certain "suppression lists" -- that is, lists of advertisements that you have told us you no longer wish to see. From time to time, 90-Day Guides may host a suppression list on an advertiser's behalf; in those cases, we forward any e-mail addresses we collect to the advertiser to be added to a specific advertisement's suppression list so you no longer receive advertisements from that particular advertiser.
  • Merging your Registration Information with other, optional types of Personal Information that you provide to us voluntarily, such as merging your Guide-related information from taking an interactive quiz with your responses to registration forms, interactive guides, surveys, polls, and assessments. In other words, we will combine basic Registration Information you provide to us (e-mail address, username, password, age, gender, and zip code) with additional information you provide. This lets us send you relevant e-mails and display advertising to you on our Web Sites that we think will be of interest.
  • Merging your Personal Information with other information we collect about you, based on your activity on our Site. For example, if you read an article on a particular Guide topic (for example: “how to play acoustic guitar”), we will note it on your profile. We do this so that we can provide you content and advertising that is more relevant and of greater interest to you (in this example, information about acoustic guitars).
  • Combining your Personal Information with outside records, such as postal data and other demographic data. We do this to conduct research, improve the quality of our services, and send you printed information -- sponsored by our advertisers -- by postal mail that we believe may be of interest to you. We also use that merged information to send you relevant e-mails and to display advertising to you on our Web Sites that we think will be of interest.
  • Participating in market research activities through 90-Day Guides, including interactive quizzes, surveys and polls. When you take part in such activities, we may ask you to submit Personal Information such as lifestyle data about you, your family, and your friends. However, our reports and analyses to clients and partners are made only on an anonymous basis, using Anonymous Data. Our clients and partners never see any single individual's Personal Information and CANNOT associate any of the information they receive with a particular individual.
  • Matching the Personal Information you provide to us with information from other sources. We use this information to perform market research and to prepare reports and analyses for our clients. But again, our reports and analyses to clients and partners are made only on an anonymous basis, using Anonymous Data. Our clients and partners never see any single individual's Personal Information and CANNOT associate any of the information they receive with a particular individual.

We do not send or support the delivery of unsolicited bulk e-mail (a.k.a. "spam").

5) How We Display Ads on Our Site

We think advertising is more useful when it is tailored to your interests. Since 90-Day Guides Members are interested in achieving specific personal goals, we use information about their goals to deliver ads.

We display ads on our Site to our users and Members based on the Personal Information provided to us when taking a Guide quiz or participating in other interactive features, as well as Anonymous Data collected via technology. For example, if when you are learning how to play guitar you indicated that you are interested in buying a guitar, you might be shown an advertisement from a retailer that sells guitar accessories. Visitors to the Web Sites who do not register receive advertisements solely on the basis of Anonymous Data.

Advertising is served on the Web Sites in the following ways:

  • By 90-Day Guides directly -- in some cases using 90-Day Guides-controlled third-party ad-serving technology or by using an advertiser's third-party ad-serving technology, though in both cases, no Personal Information is shared with or accessible by the ad-serving platform.
  • By ad-serving networks that track user activity across a variety of Web sites.

If you are a Member and want 90-Day Guides to stop using information to serve you ads, simply opt-out of your account. If you would like more information about network advertising and about not having this information used by these companies, click here: http://networkadvertising.org/consumer/opt_out.asp

When you click on the third-party advertisements or links displayed on the Web Sites or emails, you will leave our Web Sites and go to another site. During this process, a third party (including a third-party advertising service that may provide services to an advertiser) may collect Personal Information or Anonymous Data from you, such as the URL you just came from, the URL you go to next, your browser type, and your IP address. Our display of advertisements or links to any other company or site is for your convenience and does not signify our endorsement of such company or site (or the contents of the site). We have no control over, we do not review, and our Privacy Policy does not apply to these other companies, sites, or content, or to any collection of data after you click on an advertisement of or link to a third party. 90-Day Guides content may from time to time be syndicated to Affiliates or third parties, and you may be served ads from advertisers selected by those parties.

6) Your Choices Regarding Your Personal Data

As a convenience to our Members, we provide a number of ways to review and change information in your account and to unsubscribe from 90-Day Guides services. For one, you can go to the 90-Day Guides Web Site and log onto your account page to make any desired changes. Similarly, each e-mail message you receive from us contains one or more links to 90-Day Guides that allow you to conveniently access this information or to unsubscribe.

7) Blogs, Videos, and Other User-Generated Postings; Social Networking

If you choose to post material to any blogs or forums, participate in our social networking channels, or in any other community features that may be offered from time to time on our Web Sites, you will be solely responsible for all content, messages, text, files, images, graphics, photos, audio clips, sounds, videos, or other materials (the "Postings"). You agree and warrant that any Postings you make on the Web Site will be true and accurate, will not defame any person or invade any person's privacy, and will not infringe upon the proprietary rights of any person. You agree not to make any Postings to which you do not own the rights. By making Postings, you understand and acknowledge that visitors to the Web Sites may post comments about your Postings which may be derogatory, and that 90-Day Guides has no obligation to monitor or delete any such comments. You also acknowledge that any information you may receive from another advice-giver on our Site is not a substitute for professional information or advice and is governed by the disclaimers and limitations set forth in our Terms of Service at www.90DayGuides.com/terms-of-service .

90-Day Guides reserves the right, but has no obligation, to monitor Postings. 90-Day Guides does not and cannot monitor all of the Postings made to the Sites and will not be responsible for the content of any Postings. 90-Day Guides has no obligation to verify the accuracy of any personally identifying information posted to our Sites. However, 90-Day Guides reserves the right to delete any material in any Posting that is obscene, harassing, offensive, or otherwise objectionable and not in keeping with the community standards of 90-Day Guides. Under no circumstances will 90-Day Guides be liable for any inaccuracy or defect in any Postings. We also expect our users to adhere to certain rules. Therefore, you agree not to post, e-mail, or otherwise make available Postings:

  • That are unlawful, harmful, threatening, abusive, harassing, defamatory, pornographic, libelous, or invasive of another's privacy or harmful to minors in any way.
  • That harass, degrade, intimidate, or are hateful toward an individual or group of individuals on the basis of religion, gender, sexual orientation, race, ethnicity, age, or disability.
  • That include personal or identifying information about another person without that person's explicit consent.
  • That are false, deceptive, misleading, deceitful, misinformative, constitute "bait and switch," or impersonate any person or entity.
  • That contain your own or a third party's advertising, branding, or promotional content.
  • That infringe upon any proprietary rights, including copyright, of any party, or Postings that you do not have a right to make available.
  • That restrict or inhibit any other user from using and enjoying the 90-Day Guides Sites or the 90-Day Guides services offered on them.

Because 90-Day Guides does not monitor the Postings, you agree to use and rely on them at your own risk. 90-Day Guides cannot make any representation or warranty about the material contained in the Postings. 90-Day Guides likewise assumes no responsibility for any contact you may have with other users of our Sites, either online or offline. If you elect to meet in person with someone you may meet on our Sites, you do so at your own risk; under no circumstances will 90-Day Guides be liable for any activity or injury that may occur.

8) Legal Disclosure

90-Day Guides may disclose information about you and your use of the 90-Day Guides Web Site and the 90-Day Guides services if 90-Day Guides believes such disclosure is reasonably necessary in order to:
(i) Comply with the law or legal process where a formal request has been made, such as from an administrative oversight agency, civil suit, subpoena, court order, or judicial or administrative proceeding;
(ii) Protect or defend the rights or property of 90-Day Guides or others;
(iii) Enforce the 90-Day Guides Terms and Conditions or this Privacy Policy;
(iv) Respond to claims that the content(s) of a communication violates the rights of another.

Also, circumstances may arise where, for business reasons, 90-Day Guides may decide to reorganize, or divest all or part of its business through sale, assignment, merger, or acquisition. In these circumstances, personal information may be shared with the actual or prospective purchasers or assignees. In such an event, we shall provide notice of any material change to this Privacy Policy, or our services, in the manner described in the Updates section of this Privacy Policy (see Section 16).

9) Sweepstakes, Give-Aways, and Contests

We may conduct give-aways, contests, and other promotions on the Site in which we may ask you for additional information. We will use and treat this information as Personal Information in accordance with the terms of this Policy. Participation in such give-aways and contests is not necessary to use 90-Day Guides, and whether you may choose to participate in any particular give-away or contest or not will not affect your general use of the Site.

10) Security

90-Day Guides has implemented security measures intended to prevent the loss, misuse, or alteration of the information under its control. Our infrastructure is hosted in a third-party data center that restricts access to authorized individuals. Our network access to the infrastructure is protected by a firewall protection system. Member information is backed up on a periodic basis to protect against accidental loss. We restrict the access of our staff and contractors to your information.

However, we cannot guarantee that communications between you and 90-Day Guides will not be intercepted by others, and that information stored on our servers will be free from unauthorized access. While we have taken reasonable precautions to protect this information, you should always use discretion in what information you send to us and not expect that such information will be absolutely free from intrusion. The confidentiality of any communication or material transmitted to or from 90-Day Guides cannot be and is not guaranteed. Accordingly, 90-Day Guides is not responsible for the security of information transmitted via the Internet.

Please note that 90-Day Guides does not request Personal Information by sending e-mails. We only collect such information on our Site. If you receive an e-mail purporting to be from us that solicits Personal Information, do not respond to it. Instead, please contact our Member Services staff immediately at Privacy@90DayGuides.com  

11) Wireless Addresses

If the e-mail address you provide to us is a wireless e-mail address, you agree to receive messages at such address (unless and until you have elected not to receive such messages by notifying us at Privacy@90DayGuides.com  with the subject line, "Unsubscribe"). You understand that your wireless carrier's standard rates apply to these messages. You represent that you are the owner or authorized user of the wireless device on which messages will be received, and that you are authorized to approve the applicable charges.

12) Collection and Use of Children's Personal Information

90-Day Guide Web Sites and services are intended for general audiences and do not knowingly collect any personal information from children under the age of 13. When a 90-Day Guides Web Site does collect age information, and users identify themselves as under 13, the site will either block such users from providing personal information, or will seek to obtain consent from parents for the collection, use and sharing of their children's personal information. We will not knowingly ask children under the age of 13 to provide more information than is reasonably necessary to provide our services.

If you are a parent and you're worried about your children's activities or their privacy on our Site, we encourage you to e-mail us at Privacy@90DayGuides.com

13) A Note to Non-U.S. Users

YOU EXPRESSLY CONSENT TO THE PROCESSING OF YOUR PERSONAL DATA IN ACCORDANCE WITH THIS PRIVACY STATEMENT. YOUR PERSONAL DATA MAY BE PROCESSED IN THE UNITED STATES. UNITED STATES LAWS REGARDING PROCESSING OF PERSONAL DATA MAY BE LESS STRINGENT THAN THE LAWS IN YOUR COUNTRY.

14) A Note to California and Canada Users

California and Canada residents have the right to know how their information may be shared with third parties who engage in direct marketing activities; this Privacy Policy explains our practices and how you can opt out of having your information shared for such purposes.

15) Updates

90-Day Guides reserves the right, at any time and without notice, to add to, update, change, modify, or revise this Privacy Policy or our services simply by posting such change, update, or modification on the Web Site. Any such addition, update, change, modification, or revision will be effective immediately upon posting on the Web Site. Upon any material change to this Privacy Policy, or our services, we may also notify you by notification on the Site and/or notification delivered by e-mail if you are a current 90-Day Guides Member with a valid, deliverable e-mail address at the time of the material change.

If you do not accept the terms of this Policy, we ask that you do not register with 90-Day Guides.

17) Contact Us

If you have any questions about this Privacy Policy, the practices of this Web Site, or your dealings with 90-Day Guides, you can contact:

90-Day Guides, Inc.
1042 N. El Camino Real, Suite B-380
Encinitas, CA 92024 USA

privacy@90DayGuides.com

This privacy policy was last updated on February 18, 2010.